A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline ...

Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns about potential insider trading.

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Due to “dampened” consumer confidence and “stagnating” sales for TV and radio broadcasters, the U.S. ad market is expected to grow at a slower pace in 2025 than previously estimated. That is according ...

Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Google has updated its U.S. advertising policy to allow prediction market advertising only from federally regulated firms, drawing a clear line between event contracts and binary options, which remain ...