Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

We may need to consider whether a publicly funded AI infrastructure has a role to play. When technologies become central to ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

The following is a guest piece written by Kevin Alvero, chief compliance officer of Integral Ad Science. Opinions are the author’s own. Artificial intelligence (AI) is moving faster than the ad ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Kevin O’Leary spoke with Entrepreneur about his newest business venture, WonderAds. The television advertising agency seeks to connect small businesses with affordable, user-friendly campaigns.

Ad industry M&A activity is expected to surge in 2025. Key areas of interest include retail media, streaming TV, influencer marketing, and AI. Insiders think companies like Accenture, AppLovin, and ...

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