Television/radio ads are viewed as the least effective marketing strategy, with just 2% of respondents ranking them in the top 3. Below, additional key findings from the report, which was based on ...

For small businesses operating on a shoestring budget, YEC members share creative and affordable solutions for marketing and ...

Too many small businesses ... to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and ...

Creating a successful marketing ... business. Being selective over publications is wise. Relevant placements will help increase brand visibility to your target audience. Having a good brand ...

Together, they offered a master class on marketing in 2024. Read on for their tips, or get outpaced by someone who does.

Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business depends on the business owner’s abilitiy to ...

Small businesses are the backbone of ... related services such as tech support, sales, and marketing. A long tail business strategy is one which seeks to sell low volumes of hard-to-find items ...

In today's tech-focused society, marketing your small business effectively requires more than just word-of-mouth and traditional advertising. Embracing digital marketing can significantly enhance your ...

In an effort to raise awareness, the company has signed former cricketer Rahul Dravid as its brand ambassador.

Florida is a vibrant hub for small businesses, thanks to its diverse population and thriving tourism industry. Whether you're starting a new venture or looking to grow an existing business, effective ...