When it comes to marketing, estate planning attorneys must navigate a set of unique hurdles. “The biggest challenge is that the entire world is a prospective client if you’re an estate planning lawyer ...

The age-old advice given to brick-and-mortar businesses looking to succeed is “location, location, location.” The criminal defense attorney’s equivalent is “reputation, reputation, reputation.” But ...

Lawyers are famously time-strapped. Between client meetings, court dates and endless paperwork, marketing often falls by the wayside. In fact, a recent survey found that small-firm attorneys devote ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In times of budget pressure, law firms are challenged to do more with less—especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding ...

There is empirical and anecdotal evidence that one of the top things you can do to keep clients happy and expand their business is to be extremely responsive. Don't you love it when someone responds ...

Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase ...

The key to creating content for the right audience is understanding who your audience is and what their attributes and pain points are. Start by creating an ideal client profile. This is a persona ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Social media can provide meaningful opportunities for law firms to stay top of mind with clients and connect with potential clients. However, social media can also waste firm resources and even do ...

Financial advisers today face a challenging landscape. Fierce competition, increasing client expectations and changing markets demand innovation. To thrive, no longer is it enough to rely on a single ...