Successfully marketing your own business or a client's business means embracing a lifelong journey of learning and staying abreast of the latest trends in marketing communications and public ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for ...

Leaving the comfort of an office job to pursue entrepreneurship is a bold step, and for many, it represents the chance to ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Begin with the end in mind' This oft-cited business advice by Stephen Covey works ... your marketing team to serve the unique needs of your customers and organization. Building your own marketing ...

A: It was a good way to make some extra cash and I figured out a lot of things about marketing your own business that paid ...

In addition to drafting your own plan, you can work with a digital marketing ... Developing an evolving marketing plan sets your business up for continued success because it allows you to prepare for ...

You finish the course on your own timeline and then schedule an exam at ... Ask yourself these questions when you’re deciding whether to obtain a digital marketing certification: However, if your ...

In this edition of "Ask the Board," we asked , Founder of Kole Jax Designs, to share how she harnessed Facebook to launch a ...

Marketing is the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, ...

These two key areas are underpinned by an understanding of the wider business context in which marketing teams operate, and the role of marketing in driving strategic organisational objectives. You ...