Roger Sweet, creator of He-Man in Mattel’s hit 1980s Masters of the Universe franchise

Roger Sweet, who has died aged 91, was an American toy designer who helped to create the Masters of the Universe series, ...

Can Mattel build an empire on He-Man’s shoulders?

How do you follow a $1.5 billion blockbuster like the “Barbie” movie? If you’re Mattel, the toy giant, you turn to the next ...
Yahoo

Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are

Add Yahoo as a preferred source to see more of our stories on Google. Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are After "Barbie," ...
Retail Dive

Mattel to bring more toy franchises to Roblox

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Mattel and its strategy with Kpop Demon Hunters: this is how it intends to conquer new audiences

Kpop Demon Hunters fits with Mattel's approach, being a property designed to exist in multiple formats: toys, content, and ...
Nasdaq

Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new products commemorating Toy Story's 30th ...