Maybelline's Sky High Mascara has been a viral sensation since it launched in 2021, and now the brand has expanded its shade ...

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As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

The Something Beautiful singer is now Maybelline's global brand ambassador. She told us what the brand's legacy means to her, ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

Miley Cyrus proved she's the perfect match for Maybelline with a show-stopping look at the beauty brand's latest launch party ...

I'm a super sentimental person. Chatting about the days when Ashlee Simpson's Autobiography album played on repeat the summer before my first year of high school and recreating outfits from my teen ...

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

The international pop star reimagines the brand's iconic 'Maybe it's Maybelline' jingle to commence the partnership ...