There’s a little bit of science behind why the golden arches are golden.

Add Yahoo as a preferred source to see more of our stories on Google. The modern McDonald's logo featuring the brand's trademark golden arches - Tonybaggett/Getty Images Along with its famous menu, ...

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- and 10-inch films that ...

McDonalds is one of the most famous brands in the world, and those golden arches that have come to be synonymous with the company are instantly recognizable all across the planet. But did you know ...

At McDonald's, the meal doesn't begin (as epicures say) at the eyes — at least, not in the traditional sense. Before patrons behold their yellow-paper-wrapped Big Mac, they're laying eyes on Mickey ...

The modern McDonald's logo featuring the brand's trademark golden arches - Tonybaggett/Getty Images Along with its famous menu, McDonald's is equally recognizable (and memorable) by its iconic golden ...