Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

When so much of media is automated, where do agencies add value? Working with Meta this year, we've found the answer comes down to three things: strong data foundations, rigorous measurement and ...

India’s test and measurement ecosystem is evolving fast. Star Infomatic leads indigenous innovation for telecom, IT, and smart networks.

NEW YORK, Oct 31 (Reuters) - The scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research. Untested market ...