PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This review covers Prada Paradigme, a 2025 men’s fragrance that blends fresh citrus and musk with floral geranium heart notes ...

Explore the Royal Voyage Lemon Lime Rum fragrance for men in this detailed review. Discover its scent profile, lasting power, ...

Most of all, it’s incredibly masculine, but in a light, modern way that isn’t aggressive. Think of it as the fragrance ...

Women stop Jacob Jiang, a fashion-design student, on the streets of London all the time. Not to inquire about his Rick Owens jeans, but about his scent—Do Son, by Diptyque—which they want for ...

Fragrance is prestige beauty’s fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards ...

Discover the ultimate luxury perfume for men with our curated list of premium fragrances that lasts longer. Find your signature scent among top-tier, long-lasting woody, spicy, and aquatic EDPs built ...

Step in confidence and smell like class with the perfect Gucci perfume for men. Explore the signature fragrances to find the ...

Traditional products such as oud continue to be popular, but men are also layering scents and wearing fragrances once considered solely feminine. Traditional products such as oud continue to be ...

The president announced a fragrance line called Victory 45-47. Each bottle costs almost $250. By Alisha Haridasani Gupta As the United States Senate debated through the night on Monday, going back and ...