Meta stock is climbing back toward record highs from early July. The Facebook parent's Connect event could include AI updates.

Read here for an analysis of Meta's financial performance, growth drivers, and potential upside for investors amidst TikTok ban and evolving AI initiatives.

Shares of Meta Platforms were on pace for a record close on Thursday. Shares of the parent of Facebook and Instagram have been on a run lately, trading higher six out of the past seven days, according to Dow Jones Market Data,

The social media giant has delivered robust returns over the past year, and it seems capable of soaring higher.