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Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and services.

A new change to Microsoft Rewards pushes a significant change to the program, with players now able to earn less points from some missions.

Microsoft has expanded the Bing Rewards program to allow U.S. members to earn credits by exploring content on MSN, as well as track credit balances on the home page. The company launched the loyalty ...

Under the cover of darkness—AKA without any blog posts to announce it—late last week, Microsoft transformed its free loyalty program. Those who participate in Microsoft Rewards now have fewer ...

Cutting corners: For those who love riding the wave of Microsoft freebies, the Rewards program has been a sweet deal. It's been Microsoft's way of giving out brownie points for what you may already do ...