Facebook users watch 100 million hours of video on the platform daily according to the social media giant, but its monetization strategy for video has been limited. Last year, Facebook allowed ...

The latest Ooyala Video Index, “The rise of the mid-roll,” found that mid-roll ads had a 90% average completion rate, compared to 78% for pre-roll and 65% for post-roll, and mid-roll impression growth ...

Twitch recently rolled out a new ad experiment where it placed mid-roll ads in people’s streams. The ads would show up for some viewers during streams and would support the creators that people were ...

Don’t be surprised if you soon start noticing publishers’ YouTube videos getting shorter. By the end of July, YouTube will reduce videos’ required length to carry mid-roll ads from 10 minutes to eight ...

There may be another Twitch controversy coming, and this time it isn't about inappropriate player names, streamers violating the TOS, or high-profile FaZe bans. This upset comes from a new feature ...

We knew they were coming sooner or later, and now ads in Facebook videos seem to be right around the corner. A new report claims that Facebook will soon put mid-roll ads in News Feed videos, splitting ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nadav Dray, VP Operations at AnyClip. As ...

Facebook began running a small test of skippable mid-roll in-stream video ads Friday. Ads in the test enable viewers to skip in-stream video ads after five seconds. Facebook said that during the first ...