AirPods can work with non-Apple devices like Roku-based TVs for private viewing experiences. Pair directly via Bluetooth to TV: Connect AirPods, but can't multi-task without manual connection. Use ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

CTV will capture 30% of digital media time in 2025, while mobile dips to 48.6%. Video platforms will approach 50% of all digital time by next year. Platforms like Netflix and YouTube are experimenting ...

MiQ’s Wassim Mneimneh on recognising that because audiences move seamlessly across every screen, media must, too.

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting.