Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using unconventional campaigns and collaborations.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

At e4m Confluence 2025, industry leaders decode how brands, agencies, tech, and platforms must unite with purpose, agility, ...

In 2016, I wrote an article about the three phases of advertising evolution. It discussed the big paradigm shift since the mid-’90s, grounded in the emergence of the consumer internet and out-of-home ...

MERGE has been selected by Modern Healthcare and Ad Age as winner of Agency of the Year in the 2025 Healthcare Marketing Impact Awards. The profiles of all the winners are featured in the November ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. Leading Snowflake experts assessed the use of ...

SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognized as a Customer Data Activation Leader in the ...