Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Influencer marketing has become a cornerstone of modern advertising, offering brands a direct line to engaged audiences.

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

There are exchange-traded funds offering exposure to old guard media companies and, of course, there are social media ETFs, but with the advertising and media landscapes rapidly evolving, shouldn't ...

Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

For the modern marketer, data has shed its foreign language status. Not only has data has crept into the vernacular, but it has cemented itself as one of the primary tools needed to compete in the ...

“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Every marketer and media company these days is trying to unlock the ...

Opinions expressed by Entrepreneur contributors are their own. There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to ...