Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Discover how vibe marketing blends AI and creativity to automate workflows, personalize engagement, and redefine modern ...

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services announced ...

OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital marketing. Combining creativity with organization, bold ideas with structured ...

Marketing: In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom.

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.