This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. How do you build a modern ...

Acxiom enables joint customers using Snowflake’s AI Data Cloud to unlock the power of their data, deliver personalized customer experiences, maximize marketing impact and ROI, and accelerate business ...

In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...