If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

This post was created in partnership with Codeword Modern culture moves faster than any marketing calendar can keep up ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

As fractional chief marketing officers working across South Africa and internationally, we have the privilege of helping ...

In 2016, I wrote an article about the three phases of advertising evolution. It discussed the big paradigm shift since the mid-’90s, grounded in the emergence of the consumer internet and out-of-home ...

The deal will create the largest advertising company in the world, with ramifications for Hollywood.

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number three is conversion.Because the majority of B2B buying decisions are made before a sales person ever ...

There are exchange-traded funds offering exposure to old guard media companies and, of course, there are social media ETFs, but with the advertising and media landscapes rapidly evolving, shouldn't ...

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. Leading Snowflake experts assessed the use of ...