The Black Lives Matter movement has caused many brands to rethink their logos, names, and mascots. Aunt Jemima and Uncle Ben’s announced this week that they will be rebranding, and now Mrs.

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...

Syrup brand Mrs. Butterworth is trying a comeback with a new ad campaign, its second in a year after a long lull. The effort for the butter-flavored syrup includes TV spots and a new Web site with an ...

Aunt Jemima is going away, Uncle Ben is getting a makeover and now Mrs. Butterworth’s fate is up in the air. The syrup maker was the latest product on Wednesday to respond to claims its name and/or ...

MOUNTAIN LAKES, N.J. - The talking grandmother-shaped syrup bottle is back on television ads for Mrs. Butterworth's. The bespectacled Vlasic stork is hawking pickles again, too. Boxes of Swanson TV ...

Conagra Brands Inc. announced this week that it is launching a “complete brand and packaging review” on its Mrs. Butterworth’s products, while also acknowledging it can understand how its “packaging ...

Mrs. Butterworth's brand is another one that will be getting an updated image, after Uncle Ben’s and Aunt Jemima are both reported to be undergoing redesigns in an effort to “eliminate racial bias” in ...

Mrs. Butterworth’s syrup says it will review its brand and packaging after two other popular products announced changes to their products due to racial bias concerns. “The Mrs. Butterworth’s brand, ...