NASCAR extends partnership with Coca-Cola, ensuring ongoing sponsorship and legitimacy. BodyArmor named official sports drink of NASCAR, strengthening partnership and fan engagement. NASCAR continues ...
DAYTONA BEACH, Fla. — NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As ...
The Coca-Cola Co. is increasing promotion of the BodyArmor sports drink despite marking down the value of the brand by more than 25% since assuming control more than four years ago. On Tuesday, ...
One of the most iconic partnerships in motorsports, NASCAR and Coca-Cola, will continue on for the foreseeable future. In addition, NASCAR has named BodyArmor as the official sports drink of the sport ...