Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

The Chinese social network TikTok has rolled out a major update, introducing several important changes focused on parental ...

Just the sight of Texas’ Jasmine Crockett, Nevada’s Susie Lee and California’s Julie Chu bobbing, weaving and punching the ...

For those of you thinking about testing out the airport theory, don’t do it,” warned one person stuck in an unplanned no-fly ...

The next time you go on a date, try not to floodlight your date. Floodlighting is sharing deeply personal information too ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...

In 2025, the way brands connect with consumers will continue to evolve, driven by the ever-changing landscape of social media ...