Liverpool confirm 'multi-year' Adidas kit deal

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" ...
Discover how a sibling rivalry between Nazi brothers led to the creation of Adidas and Puma, two of the world's leading ...
That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...