Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
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Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts Say Came Out on TopWithin days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" ...
That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...
The placement of the billboard immediately had fans thinking that Nike is trying to spark rivalry heat between the two WNBA All-Stars. Fans were both intrigued and confused by the billboard ...
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