A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

"You can imagine what poor Blind Al was going through before she found this product," Uggams says of Old Spice's Total Body Deodorant commercial Matt Baron/BEI/Shutterstock Blind Al’s got a new gripe.

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything. And now, the ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

*R&B icon Pattie Labelle dished with MadameNoire about playing a “bad mother-in-law” in the new Old Spice commercial featuring actor/comedians Deon Cole and Gabrielle Dennis. Cole and Dennis reprise ...

Old Spice Ad: 'The Man Your Man Could Smell Like' Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

Latest Old Spice Ad Campaign, Featuring New Global Brand Ambassador Actor/Comedian/Writer Deon Cole, Reminds the World: Men Have Skin, Too CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming ...