The fastest way to make a childhood icon feel ordinary might be giving it an AI personality ...

Hasbro’s Transformers SDCC exclusives include a retro Optimus Prime and Jazz cereal-box set and a Jem and the Holograms ...

Optimus Prime and Megatron just became robots in more than one sense. That's because Hasbro, the American toy and games giant ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. It’s important to know this as one of the original mecha designers ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. While the self-transforming Robosen toys of Optimus Prime are ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. If there’s one problem with Transformers toys, it’s that not nearly ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...

Today fans got their first look at the trailer for Transformers One, the upcoming animated film that’s packed with big names like Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Laurence ...