Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream After looking at data from thousands of paid search accounts, ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...