Planning and executing successful paid search campaigns is no longer a luxury for hospitals and health systems, but a necessity. Nearly 80 percent of consumers now utilize search engines to discover ...

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search ...

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

As healthcare systems get more savvy about using digital to improve patient acquisition, more medical providers are asking me about the best ways to apply paid search and social media. For example, a ...

As Google’s AI Overviews move from experiment to default, brands face a fundamental shift in visibility, control and customer acquisition. Unsplash+ The rules of online visibility have changed. For ...