The company is recruiting Usher and other celebrities. The Pepsi Challenge first began in 1975. CNW Group/PepsiCo Canada — -- The 40-year old Pepsi Challenge is back with a vengeance and pulling ...
Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...
Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more than ...