The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the Super Bowl next ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

Diet and zero-sugar soda are low-calorie drinks that don’t directly affect blood sugar. The main difference between the two ...

Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...

Pepsico launches zero-sugar beverages in limited edition Zootopia cans across China, after claiming victory over zero-sugar Coke in the 2025 Pepsi Challenge.

Plastic bottles of Diet Coke and Coca-Cola Cherry Zero Sugar on a supermarket shelf, with a promotion sign offering "Buy 2, Get 2 Free" on six-packs. - MDV Edwards/Shutterstock If you've ever taken a ...

From PepsiCo’s zero-sugar push to tariffs hitting EU dairy, this edition examines China’s consumer trends, trade moves and ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...