Amazon plans to bring personalized ads to its smart shopping cart, called the Dash Cart. The plan is to show product ads depending on the location of the shopper or items in the cart. Amazon believes ...

Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice has ruled that Meta's Facebook brand will need to obtain consent before delivering at ...

Google Opinion Rewards may soon offer more surveys to users who enable personalized ads. These personalized ads are served across Google’s apps, services, and partner sites. Google Opinion Rewards is ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...

PayPal Ads based on privacy has launched in the United Kingdom. The service, first introduced in the United States last year, allows brands and merchants to show personalized ads to consumers based on ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

In a potential drive to boost revenue, United Airlines (NASDAQ:UAL) is considering utilizing passenger information to aid businesses in serving targeted advertisements to their clientele. What ...

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