In a world awash with enticing promises of quick riches and thrilling wins, gambling advertisements have practically become ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

A twist in the use of generative AI consists of an AI persona pretending to be you, selling you or scamming you. You sell or ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Television advertising influenced advertisement liking more than ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...