Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Television advertising influenced advertisement liking more than ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a ...