For years, creators helped brands grow. Increasingly, they're helping fund them. What Nadya Okamoto's new title reveals about the future of the creator economy.

The beauty industry has hit an attention recession. Paid creator collaborations have increased more than 41% since last year, yet engagement has fallen nearly 20%. The beauty giants are working harder ...

Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern activation related to a game's launch or significant content update. Most ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Being a creator isn't the only career path in the creator economy. Creator Economy Jobs, a job ...