This is a guest post by Ad Quantum Design creative production director Ivan Razmakhov. Gamers today don’t just want to play - they crave experiences that truly resonate with them. In a world where ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...

Native matching leads to higher ad performance across key metrics, with return on ad spend (ROAS) as high as 13x compared to standard playable ads. A brand’s video creative can also run in sync with ...