Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated ...

Advertising: The Unlikeliest Product. 3 minute read. TIME. December 26, 1969 12:00 AM GMT-5. I n marketing, the key to growth is anticipating, even creating, demand for new products—and some of ...

Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how they would ...