Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...

Media platforms, like television, allow businesses to position their products before a larger audience pool than mere walk-in traffic or paper advertisement would bring. For a small business, ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

The best and most innovative products don’t win without great branding, advertising, and marketing. You cannot skip over these key elements if you are looking for long-term success. The problem is ...

It’s what many academics dream of – detecting a “natural experiment” to prove a point they are interested in. Given the difficulties of constructing and paying for truly randomized experiments to ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...