To successfully advertise a product for a project, analyze how companies influence people to buy their products. Also consider what persuades you as a consumer. Understand the advertising appeals and ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Advertisements exist to sell something to an audience, but they don't always feature a product to sell. When a business trys to promote an idea that it considers important, it's engaging in a type of ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

Apple Pay is paying for itself in free advertising. Source: Apple By now, if you watch any television at all, you've probably seen a commercial for Apple Pay, Apple's contactless payment system. There ...

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...