Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

It’s what many academics dream of – detecting a “natural experiment” to prove a point they are interested in. Given the difficulties of constructing and paying for truly randomized experiments to ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...