Media platforms, like television, allow businesses to position their products before a larger audience pool than mere walk-in traffic or paper advertisement would bring. For a small business, ...

To successfully advertise a product for a project, analyze how companies influence people to buy their products. Also consider what persuades you as a consumer. Understand the advertising appeals and ...

Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ...

1. Don’t exaggerate your AI product’s abilities. The FTC has recently warned businesses that false or deceptive claims about the capabilities of AI products can subject companies to liability, as it ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The best and most innovative products don’t win without great branding, advertising, and marketing. You cannot skip over these key elements if you are looking for long-term success. The problem is ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

Do you sell products on Amazon? Trying to get your listings in front of potential customers can be a significant challenge. In my experience leading a DTC agency and Amazon optimization company, I ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...