Moveover, Silly Bandz and slap bracelets. A new must-have accessory is adorning the wrists of tweens and teens: the Rainbow Loom bangle. Children make the colorful bracelets using small rubber bands ...

Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent, ...

WIXOM, MICH. — Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

More than 500 kids and adults built a 29,040-foot-long Rainbow Loom chain in Tustin on Saturday in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Rainbow Loom, a jewelry-making product that’s shot to the top of the toy industry in the past two years, is a huge part of the growth story at Michaels. (Editor’s note: Kyle Stock owns a Rainbow Loom ...