After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting games-as-a-service in 2025.

One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

Now, Roblox has enabled more UGC creators — many of whom might not easily access the support and resources needed to have game design careers — to create assets for themselves and others ...

Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, ...