Santa Cruz, at the northern end of Monterey Bay on California's Central Coast, has been a destination for tourists since the late 1800s. And even today, there's still a plethora of places that draw ...

The business of much of Santa Cruz County is tourism. Local residents may not agree, and certainly many don’t like that notion, but during this holiday week, you see the point, right? For many ...

Santa Cruz County prepares for FIFA World Cup events with free community activities ...

With the Fourth of July just around the corner, many are flocking to Santa Cruz to enjoy the holiday week away from the heat. Currently the Bay Area is expericning a prolonged heat wave to start July ...

KEEPING A CLOSE EYE ON THE FORCASTS. ACTION NEWS 8 REPORTER BRISA COLON HAS MORE ON WHAT THEY'RE EXPECTING.### DAN AND ERIN... OPTIMISM IS THE COMMON THEME AMONG LOCAL INDUSTRY LEADERS... AS SOME ...

And check out Loma Prieta 505 Scout Unit "Kutambula Iwamazzi" Awareness event on the Santa Cruz Patch calendar ...

California law on pricing has broad reachDecoding California's 'Honest Pricing Law' that requires full-price disclosures in quotes and ads. The 'authentic tourism' conundrumConsumers demand authentic ...