CHENNAI: Not many know that the popular Navarathri nine-day colour code began as a marketing campaign by a prominent Marathi ...

The saree continues to hold a special place in Indian fashion because of its remarkable ability to evolve while preserving its timeless elegance. From traditional handwoven designs to contemporary ...

Sudha Murty recently addressed the stereotype that women in sarees are less intelligent during a conversation. She noted how ...

Bhargavi Shankar Mittalu, Marketing Manager, Mavuri. The Indian handloom saree is a story of a living legend dating to the Indus Valley Civilisation. A garment that has captured the world’s ...

Where traditional Indian craftsmanship meets the Japanese appreciation for texture, simplicity, and timeless beauty.Fashion is more than clothing. It is a reflection of culture, creativity, and the ...

New Delhi: Taneira, the ethnic wear brand from the House of Tata, has introduced its festive campaign, The Gift of Pure Love, centred on the idea of gifting sarees as expressions of affection and ...

KUALA LUMPUR, Aug 15 (Bernama) --Traditionally paired with batik sarong, the kebaya has taken on an unexpected twist as social entrepreneur M. Vatsala Nair paired the iconic attire with a saree, ...

Indian culture is the saree. This timeless piece of clothing is more than just fabric, in most houses it’s a symbol of heritage passed down through generations. From grandmothers who first bought it ...