Because VVCs only run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns. In contrast, non-skippable ads only ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual ...

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.

Non-skippable ads are mostly limited to 15 seconds or less, with YouTube TV offering 30- and 60-second variations. In contrast, skippable ads have no length limit,' YouTube communications manager ...