Undercover Marketing: Also referred to as “stealth marketing,” this strategy involves marketers blending in with their target audience. A notable example ... Guinness adds small custom wraps ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Expert advice to help small-business owners engage ... down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

This article explores various examples and strategies for optimizing ... Aligning your funnel with your business goals ensures that marketing efforts support overall growth. A marketing funnel ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly. Strong customer service can double as a marketing strategy for ...

Want to ring in more dollars on Small Business Saturday? Try bundles, hashtags, SMS, geo-targeting, and more. Get lots of ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

For example, if your brand primarily serves ... six steps and set your brand up for long-term success. A small business marketing strategy should be revisited annually to ensure that your goals ...