In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

You know those billboards in your favorite racing game that loudly advertise the next round of DLC? Well, what if those awesome ads invited you to try SimpliSafe, or to use ZipRecruiter to build your ...

In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

Sony is reportedly working on a plan to introduce ads in free-to-play games on its PlayStation platforms. This is according to a new report from Business Insider, which comes a few days after a ...

Sony is sending ads via push notifications to Xperia owners. The ad promotes the new Xperia Pro-I smartphone. The topic of system ads on smartphones has come up numerous times before, as the likes of ...