Companies spend billions sponsoring major sporting events, yet many still evaluate success primarily through exposure metrics ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix‘s ad-supported tier is going look a bit different in the coming months. The streamer will offer two different types of ...

Public support for the LGBTQ+ community by corporations has become politically risky, public relations expert says.

Formula 1 figured out a way around its 2006 ban on sponsorships that promote cigarette use, allowing tobacco companies like ...

Corporate sponsorship is a marketing tactic that involves a business providing financial contributions to help fund an event, institution or other project, explains the Council of Nonprofits. It can ...

Sponsorships can help close the wage gap, especially for black and Hispanic women, a new PayScale report showed — but often, white men receive sponsorship more often and benefit more from sponsorship.

Sponsorships offer an alternative means of funding nonprofit programs, events and organizations, allowing nonprofits to bring in money outside of the traditional donation and grant-funding frameworks.

Your team wants to build sustainability into your events or event spaces, but you have a major concern: “I want to… but where is the budget for it?” First, sustainability doesn’t have to cost a lot!

Forbes contributors publish independent expert analyses and insights. Greg Engle is a Florida based reporter who covers NASCAR. NASCAR spent much of the 2025 season defending itself, but now the gavel ...