There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

Surf Excel continues to play with its ‘dirt is good’ philosophy to demonstrate values we can adopt from children. Its new TVC welcomes Ramazan by reminding us that a small neki can go a long way. With ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

New Delhi: Hindustan Unilever Limited (HUL) on Friday said its laundry detergent brand, Surf excel has crossed the $1 billion turnover mark, becoming the first brand in the company’s portfolio to ...

Surf Excel's new advertisement featuring two children portraying a Hindu girl and a Muslim boy celebrating Holi has faced a backlash on social media, with the hashtag #BoycottSurfExcel trending on ...

New Delhi: Surf Excel, the detergent brand from Hindustan Unilever Ltd (HUL) stable, which advocated that soiling one's clothes is good if it is for a good cause, is back with a fresh take on failure ...

Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile event held at The Westin Dhaka. This initiative aims to nurture holistic ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

The detergent price hike comes against a backdrop of largely mixed and calibrated pricing actions across HUL's wider product ...

This is a story of the rarest of the rare unicorn, the one that has generated more than a billion dollars in actual sales, not mere valuations. In other words, it’s a unicorn that enjoys its consumers ...