We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, ...

We may receive a commission on purchases made from links. I remember being convinced a few years ago that Instagram was listening to my real-world conversations. I was at a bar with a friend who was ...

The brewing battle between Google and the adtech industry to replace the cookie has taken another step with the launch of two distinct offerings from rival camps. While Google has launched FLoC—or ...

When Google announced its plans to stop supporting third-party cookies for ads, a move away from tracking users based on their individual browsing history to create personalized ads, it was like a ...