Two leading snack brands, Tao Kae Noi and Glico, have joined forces to create co-branded products and spur consumer spending after the Thai snack industry grew at a slow pace in the first nine months ...

Tao Kae Noi isn’t new to the snack scene in Singapore, having made its rounds in convenience stores on our island, and definitely in our cupboards at home where we keep our secret snack stash. It is ...

The road to riches for Thailand’s snack king is paved with fried seaweed that tastes like, among other things, cheddar cheese. Itthipat “Tob” Peeradechapan, a 31-year-old former video game fanatic ...

Singha Corporation, which sells Masita seaweed snacks, is competing head-on with arch rival Tao Kae Noi by hiring South Korean boy band NCT to promote the product and triple sales over the next five ...

Forbes contributors publish independent expert analyses and insights. Dianne Plummer is an Energy Consultant and Certified Energy Manager. Companies are translating seaweed’s nutritional value into ...

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The road to riches for Thailand’s snack king, Itthipat Peeradechapan, is paved with crispy fried seaweed that fuses the traditional dried algae with wild flavors ranging from coconut to grilled squid.