Taylor Swift brings a billion dollars of publicity to NFL, according to marketing firm
The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.
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Taylor Swift has brought nearly $1 billion of publicity to the NFL since dating Travis Kelce
The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, data obtained by MarketWatch shows. After Swift and Kelce ...
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Jameis Winston credits Taylor Swift for having a positive impact on football
The revenue boost comes from a spike in merch sales ... The Taylor Swift impact has been undeniable and while some hate it, ultimately it is great for the game of football and the NFL.