According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

A B2B marketing technology stack is the collection of software tools and platforms that marketing teams use to plan, execute, manage and measure their campaigns and customer interactions. From CRM ...

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems, answering every new ...

Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department. Shadow IT is a scourge across major ...

For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Every few months, a new wave of marketing technology advice arrives — from vendor webinars, analyst newsletters, conference keynotes and the kind of LinkedIn post that generates ten thousand reactions ...

Simpler can be smarter. Enterprises are moving away from bloated platforms in favor of more agile, integrated tools that focus on content reuse and inbound delivery. DXP is over. Digital experience ...