When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...

I still remember the cola wars, where Pepsi and Coca-Cola took swipes at each other through marketing campaigns, television commercials, and competing product launches. Today, these two stand as ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

In many ways, adding a third player into the greatest of all time argument (GOAT) for sodas would be like debating Michael Jordan versus Lebron James versus Charles Barkley. Sure, Barkley had some ...

The rivalry between PepsiCo Inc. PEP and The Coca-Cola Company KO stands among the most enduring, globally influential and strategically complex battles in corporate history. Both companies command ...

NEW YORK — The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. recently released a revamped version of its "Diner" Super Bowl commercial, pitting its ...