In this e-book, you will learn what types of content B2B brands should focus on and how to maintain content for optimum SEO There’s not a salesperson or CEO who doesn’t want to grow their number of ...

HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social ...

The online marketing world is always changing, and keeping up can feel like a lot. New tools pop up, people start using ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...