Despite U.S. President Donald Trump’s insistence that a deal to buy TikTok is coming, the ByteDance-owned social-media platform is losing credibility as a go-to for brand investments, with its CPMs ...

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Facing the loss of their favorite app, users have flocked to another China-based platform. The resulting cross-cultural exchanges have been revealing. The TikTok ban is expected to come into force on ...

This isn't just a fleeting trend; it's a reflection of Gen Z's evolving digital preferences and a deeper desire for authenticity, creativity, and a break from the relentless performance culture of ...

In a world of AI slop and addictive algorithms, Gen Zs feel like they’re living in an endless scroll. Shopping feels mindless, they’re increasingly skeptical, feel they’re constantly being sold to, ...