Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. The e-tail giant is making shoppable ads available on both TikTok and Pinterest. Following ...

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration ...

Amazon expands into TikTok and Pinterest, aiming for a $1 billion sales boost through innovative in-app shopping ads. BofA analyst Justin Post sees Amazon's partnerships driving growth, maintaining a ...

In the bustling world of social media, retailers are on a constant quest for platforms that offer a competitive edge. Amidst the giants like Instagram and TikTok, Pinterest has quietly positioned ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amy Rumpler, SVP of paid search and social ...

Indicating the rise of social media as a tool for researching holiday gifts, 55% of consumers said they have already discovered holiday gift ideas via TikTok, according to a November survey from ...

TikTok parent company ByteDance is pushing new app Lemon8 in the U.S. and U.K., but its sudden popularity has caused some to question whether the hype is genuine or a marketing push to overshadow ...

Amazon has struck new deals that will give people the option to shop without having to leave TikTok or Pinterest, according to The Information. Users will be able to purchase items from the Amazon ads ...

As TikTok heads to court on Monday to argue against a U.S. ban, parent company ByteDance’s newer social app, Lemon8, is once again surging to the top of the App Store in the U.S. The push is due, in ...

The social platforms TikTok, Shopify, LinkedIn, and Pinterest published trend reports for 2023. They expect trends like sci-fi, sustainability, and innovative brick-and-mortar offerings to grow. Here ...