Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...

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True Classic co-founder and CEO Ryan Bartlett didn’t dream of building a clothing empire—he dreamed of being a famous producer. But despite having obtained a graduate-level education in the music ...

Advertisers often lament the lack of transparency they get from automated advertising tools. Although they’re wooed by the promise of performance, they’re wary of losing visibility into the workings ...